Traders in Sunderland have revealed plans to make the city centre more appealing for visitors.
The traders are proposing an additional tax on businesses to pay for improvement to be made, and local traders will have to vote in favour of the measure for it be brought to fruition.
A similar scheme has already been successful in another of the region's cities - Newcastle.
You can watch the full report from our Business Correspondent Ben Chapman below.
More top news
Research has revealed that Sunderland is ranked the fourth best place to be a sports fan in the UK, and the best in the North East.
Do you know someone who should represent ITV Tyne Tees at the Daily Mirror Pride of Britain Awards in London?
NFU Mutual has found the cost of rural crime in our region rose by a fifth last year, despite a decrease nationally.