Full Report: Sunderland's business plans - a tale of two cities
Traders in Sunderland have revealed plans to make the city centre more appealing for visitors.
The traders are proposing an additional tax on businesses to pay for improvement to be made, and local traders will have to vote in favour of the measure for it be brought to fruition.
A similar scheme has already been successful in another of the region's cities - Newcastle.
You can watch the full report from our Business Correspondent Ben Chapman below.
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