Traders in Sunderland have revealed plans to make the city centre more appealing for visitors.
The traders are proposing an additional tax on businesses to pay for improvement to be made, and local traders will have to vote in favour of the measure for it be brought to fruition.
A similar scheme has already been successful in another of the region's cities - Newcastle.
You can watch the full report from our Business Correspondent Ben Chapman below.
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The North East has also moved above the East Midlands, West Midlands, and Yorkshire and Humber regions in the overall attainment of A*-B.
The government reportedly plans to allow visa-free travel to continue after Brexit for visitors from the European Union.
Sunderland were trying to take the Ivorian from Bournemouth but he has decided to join French side Toulouse on a season-long loan.