Full Report: Sunderland's business plans - a tale of two cities

Traders in Sunderland have revealed plans to make the city centre more appealing for visitors.

The traders are proposing an additional tax on businesses to pay for improvement to be made, and local traders will have to vote in favour of the measure for it be brought to fruition.

A similar scheme has already been successful in another of the region's cities - Newcastle.

You can watch the full report from our Business Correspondent Ben Chapman below.

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Sunderland business plans

Leading businesses in Sunderland are launching proposals to introduce a Business Improvement District in the city centre to encourage firms to work together and bring more visitors.