The priorities for the Sunderland BID (Business Improvement District) are:
A cleaner, greener and safer City Centre
A busier City Centre, with increased footfall
A more vibrant evening economy, attracting more people between 5 - 10pm
More marketing and promotions
Events, festivals and celebrations
Better signage, access and information for visitors
A leadership voice for City Centre businesses
More top news
The trophy started at Hadrian's Wall before passing through Hexham and Newcastle on its way to Alnwick.
Andrew Pullan's canoe capsized and he was pulled under the water near Barnard Castle in October 2013.
298 people were killed in the atrocity including Newcastle United fans Liam Sweeney & John Alder.