People in Rothbury hope visitors will use alternative routes into the town after a landslip looks like closing a road for more than a year.
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The trophy started at Hadrian's Wall before passing through Hexham and Newcastle on its way to Alnwick.
Andrew Pullan's canoe capsized and he was pulled under the water near Barnard Castle in October 2013.
298 people were killed in the atrocity including Newcastle United fans Liam Sweeney & John Alder.