Calculations done by the Electrical Safety Council reveal that there is a shockingly low response to product recalls, with consumer indifference to danger and reluctance to part with products feeding low recall.
Last year the reason for the recall of the majority of household appliances was the risk of fire or electrocution.
The ESC is launching an online tool that will allow users to quickly and easily discover if they own an electrical product that has been recalled.
- Two million adults have purposefully ignored a product recall notice
- One million admit to currently own an electrical item that has been recalled
- A third won't return an item if it seems too inconvenient
- A fifth would not go without a luxury product such as a television or hair straighteners
– Emma Apter from the Electrical Safety Council
""We know that returning a recalled product is not always convenient, especially if it's an item that you use every day, but recall notices are issued to keep consumers safe.
"We believe that there is more that retailers and manufacturers can do to help ensure customers are aware when a product has been recalled, and what to do if they need to return an item.
"Whilst the new tool will make it easier to find out information, we will also be working with all parties to discuss other ways to improve recall rates, with additional updates and an announcement expected in 2013."
– Andy Reynolds, CFOA Lead on Electrical Safety
"CFOA is delighted to be supporting the ESC Campaign which is aiming to improve the rate of recalled products that are returned to their manufacturer. We believe this immensely important campaign could help to reduce the number of accidental domestic fires we currently have in the UK, which the latest statistics suggest is in the region of 37,845.
"If the public were educated to look out for product recalls and return any faulty goods, we believe this would reduce call outs, injuries and ultimately save lives."