Calculations done by the Electrical Safety Council reveal that there is a shockingly low response to product recalls, with consumer indifference to danger and reluctance to part with products feeding low recall.
Last year the reason for the recall of the majority of household appliances was the risk of fire or electrocution.
The ESC is launching an online tool that will allow users to quickly and easily discover if they own an electrical product that has been recalled.
- Two million adults have purposefully ignored a product recall notice
- One million admit to currently own an electrical item that has been recalled
- A third won't return an item if it seems too inconvenient
- A fifth would not go without a luxury product such as a television or hair straighteners