Full Report: NSPCC launches new child safety campaign

The NSPCC says that cases of child abuse and neglect are still alarmingly high across the North East and Cumbria, and more needs to be done to protect children.

It says it is time to change the emphasis from dealing with abuse, to preventing it in the first place.

Watch the full report from Dan Ashby below.

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NSPCC child safety campaign

The NSPCC has launched a new campaign to ensure children's safety after figures revealed that many children in the region are being abused and neglected.