The Bishop Auckland Food Festival generated £300,000 last year but organisers are hoping to beat that this year.
For the first time, the food, beer and wine festival is being staged over two days.
Kate James, Festivals manager for Visit County Durham, has spoken to ITV News Tyne Tees about what it means for the area:
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Detectives are investigating a serious sexual assault on a woman at the Northallerton Fairground.
Forecast for the week ahead
Officers attended the scene where a man had suffered a head injury. He was taken to hospital where is condition is described as critical.