The Bishop Auckland Food Festival generated £300,000 last year but organisers are hoping to beat that this year.
For the first time, the food, beer and wine festival is being staged over two days.
Kate James, Festivals manager for Visit County Durham, has spoken to ITV News Tyne Tees about what it means for the area:
More top news
Paul Brand and guests - including two new North East MPs - discuss the Queen's Speech and the Labour/Lib Dem leadership campaigns.
A look ahead at the forecast for the Tyne Tees region.
Health services that dealt with a double murderer should have identified the probability that he would re-offend