The Bishop Auckland Food Festival generated £300,000 last year but organisers are hoping to beat that this year.
For the first time, the food, beer and wine festival is being staged over two days.
Kate James, Festivals manager for Visit County Durham, has spoken to ITV News Tyne Tees about what it means for the area:
More top news
A look ahead at a wintry weekend forecast.
More than £40k has been raised to help Alan Barnes, a disabled pensioner, relocate after an attempted mugging outside his house.
Over 30 airports were nominated in for Top UK airport, but a satisfaction rating of 86% saw Newcastle Airport claim the top spot.