The Bishop Auckland Food Festival generated £300,000 last year but organisers are hoping to beat that this year.
For the first time, the food, beer and wine festival is being staged over two days.
Kate James, Festivals manager for Visit County Durham, has spoken to ITV News Tyne Tees about what it means for the area:
More top news
The NE sees the brightest of any sunny spells in the north of England on Saturday, but still an odd patch of light rain possible anywhere
Plans to stop the Teesside super-hospital project seen temperatures rising among politicians and campaigners.
Birds of Paradise is a tribute to the elegance of feathers used by fashion industry giants like Alexander McQueen Christian Dior and Gucci.