The Bishop Auckland Food Festival generated £300,000 last year but organisers are hoping to beat that this year.
For the first time, the food, beer and wine festival is being staged over two days.
Kate James, Festivals manager for Visit County Durham, has spoken to ITV News Tyne Tees about what it means for the area:
More top news
Police in Blyth are using painted messages on doorsteps to tackle underage drinking.
The project to build a new bridge across the River Wear in Sunderland is now half way through with more than 500,000 man hours completed.
The Trust that runs hospitals in Newcastle has been named best performing for 5 years in a row.