The Bishop Auckland Food Festival generated £300,000 last year but organisers are hoping to beat that this year.
For the first time, the food, beer and wine festival is being staged over two days.
Kate James, Festivals manager for Visit County Durham, has spoken to ITV News Tyne Tees about what it means for the area:
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A man was threatened with a knife as he worked in a barber shop.
It comes after a weapon, known commonly as a BB gun was taken into a pub on Goodramgate in York on Friday 23, February.