The Bishop Auckland Food Festival generated £300,000 last year but organisers are hoping to beat that this year.
For the first time, the food, beer and wine festival is being staged over two days.
Kate James, Festivals manager for Visit County Durham, has spoken to ITV News Tyne Tees about what it means for the area:
More top news
Sunderland's 2-2 draw at Aston Villa was probably as much as we deserved, given the share of chances
Boro bounced back from home defeat in some style with a thrilling 3-1 win at Sheffield Wednesday.
After the demolition of Northampton in the cup midweek, the Geordie nation would be well and truly up for the Arsenal visit.