The Bishop Auckland Food Festival generated £300,000 last year but organisers are hoping to beat that this year.
For the first time, the food, beer and wine festival is being staged over two days.
Kate James, Festivals manager for Visit County Durham, has spoken to ITV News Tyne Tees about what it means for the area:
More top news
A court's heard how a man accused of murdering his partner carried on with normal life in the days after he allegedly killed her.
Students in Newcastle were given puppies to beat exam stress and brighten up what is known as 'Blue Monday'.
Hundreds of balloons were released to remember Katie and mark what would have been her eighth birthday