Schools across the North East are owed nearly £200,000 in unpaid school dinner money, according to a Freedom of Information Act request.
In most councils there has been an increase in the amount owed, forcing councils to take the money from the rest of the education budget.
Some families owe more than £800, while more and more are struggling to pay.
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Speaking after Sunderland's 3-2 defeat, Moyes said: "It can't always be me leading them by the hand and showing them what they should do".
Hundreds have left the Civic Centre in Sunderland as this year's Sunderland Pride gets underway.
It happened after yesterday's football game, which saw Barrow win 2-0 against York City.