Someone who has experienced the shock of being diagnosed with prostate cancer is the former Newcastle United chairman and the man behind the Metro Centre, businessman Sir John Hall.
Sir John spoke candidly to ITV News Tyne Tees at his family's estate about how he is coping with life as a cancer patient, the strength he gets from his wife Lady Mae and the importance of an early diagnosis.
Watch the full interview with Pam Royle here:
For more information visit Prostate Cancer UK.
ITV has teamed up with charity Prostate Cancer UK to ask people to stand by the men in their lives and fight against the disease.
More than 40,000 men are diagnosed with prostate cancer in the UK every year, yet few get themselves tested. Here's what you need to know.
ITV's Stand By Your Man campaign, working in partnership with Prostate Cancer UK, is underway.