North East basketball side Newcastle Eagles have changed their name to Esh Group Eagles Newcastle.
Paul Blake, Managing Director and Co-Founder of The Eagles, said:
"Finding a sponsor which is truly compatible and supportive of both the business and the team is every sporting manager's dream - and one which I believe we at The Eagles have been so very fortunate to find.
"This new 'naming rights' agreement - which elevates this sponsorship into a true partnership - is one which is typical of international basketball teams the world over.
"Culturally it signifies a very special bond."