North East basketball side Newcastle Eagles have changed their name to Esh Group Eagles Newcastle.
Paul Blake, Managing Director and Co-Founder of The Eagles, said:
"Finding a sponsor which is truly compatible and supportive of both the business and the team is every sporting manager's dream - and one which I believe we at The Eagles have been so very fortunate to find.
"This new 'naming rights' agreement - which elevates this sponsorship into a true partnership - is one which is typical of international basketball teams the world over.
"Culturally it signifies a very special bond."
More top news
Highways England wants to hear the views of local people about their proposals. The public have until January 6, 2017 to respond.
With a little help from Santa, the 5-year-old turned on Durham County Hall's christmas lights
Looking back on a turbulent year: Paul Brand and guests discuss Brexit, Trump - and hopes for 2017.