British Basketball League (BBL) side Newcastle Eagles have been renamed as the Esh Group Eagles Newcastle.
The new name incorporates North East construction firm Esh Group, which has been the club's principle sponsor for the past three seasons.
The Eagles begin their new BBL campaign at home to Durham Wildcats on September 27.
More top news
A teacher has been banned from the classroom for life after an affair with a 16-year-old girl who he told he wanted to run away with.
Durham County Council is warning people will be investigated and face prosecution if they are caught fly-tipping during Christmas.
Burglars broke into a newly married couple's home while they were on honeymoon and stole both wedding and Christmas presents.