British Basketball League (BBL) side Newcastle Eagles have been renamed as the Esh Group Eagles Newcastle.
The new name incorporates North East construction firm Esh Group, which has been the club's principle sponsor for the past three seasons.
The Eagles begin their new BBL campaign at home to Durham Wildcats on September 27.
More top news
Today Magpies fans were invited to see an open training session of Newcastle United and their three new singings.
A look ahead at the forecast for the Tyne Tees region.
Fantastic photographs celebrate the heritage of the North East. Historic England's exhibition in Newcastle opens on August 10th.