British Basketball League (BBL) side Newcastle Eagles have been renamed as the Esh Group Eagles Newcastle.
The new name incorporates North East construction firm Esh Group, which has been the club's principle sponsor for the past three seasons.
The Eagles begin their new BBL campaign at home to Durham Wildcats on September 27.
More top news
Any overnight mist should lift on Monday morning into good spells of wintry sunshine and patchy cloud. Frosty everywhere. Odd icy patch.
Cold, bright and mainly dry
Newcastle Falcons narrowly miss out on a draw against Saracens in a pulsating match witnessed by the biggest crowd in nine years