British Basketball League (BBL) side Newcastle Eagles have been renamed as the Esh Group Eagles Newcastle.
The new name incorporates North East construction firm Esh Group, which has been the club's principle sponsor for the past three seasons.
The Eagles begin their new BBL campaign at home to Durham Wildcats on September 27.
More top news
Emma brings you Saturday's forecast
Longest spell of winter so far. Bitterly cold with further wintry showers
A look ahead at a wintry weekend forecast.