A national campaign will be launched next year to warn young people about the dangers of swimming in open water.
Emergency services and local authorities will spread the message in schools and on social media.
It comes after Tonibeth Purvis and Chloe Fowler drowned in the River Wear in June.
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The woman had been at the O2 Academy on Westgate Road with friends when she was attacked on Pink Lane in Newcastle city centre.
Lewis Rider, who turns 23 on September 7th, purchased the scratchcard this week whilst buying a tin of food for his dog, Marley.
The newborn baby boy, who was treated by hospital staff, was found by a dog who started barking to alert his owners.