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ITV's Text Santa appeal

ITV's Text Santa appeal is in full swing. Money raised during the annual appeal is split equally between six charities.

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ITV on Text Santa appeal

ITV says:

100% of donations made by viewers are evenly distributed to ITV's chosen charities within three months of each televised appeal.

All Text Santa operating costs including staffing and the programme itself are funded directly by ITV as part of its corporate giving, and not from its corporate partners or viewer contributions.

– ITV spokesperson

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