This year, ITV's Christmas appeal, Text Santa, is supporting six charities.
One of those is the British Heart Foundation.
Money raised through the campaign will pay for more heart failure nurses, who help patients to keep their independence and stay in their homes.
Kenny Toal reports from Gateshead.
More top news
A look ahead at the weekend forecast for the Tyne Tees region.
Within the next few weeks security and compounds will arrive at the Monks Cross site for construction work to start.
Newcastle's Freeman Hospital is the first in the region to introduce live music to intensive care, as an aid to recovery