A man from Newcastle is joining the campaign to raise awareness of the symptoms of oesophageal cancer.
Robert Atwell was diagnosed nine years ago after his doctor recognised the signs, when he visited her for something entirely different.
Thanks to his GP, Robert's illness was identified early, and now he is warning anyone else experiencing heartburn, indigestion or trouble swallowing to get their symptoms checked out.
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The group say A&E departments in County Durham, Teesside and North Yorkshire are under threat.
Examples include the switching of ‘bairn’ for ‘baby’, along with ‘kets’ for sweets and ‘netty’ for toilet