A man from Newcastle is joining the campaign to raise awareness of the symptoms of oesophageal cancer.
Robert Atwell was diagnosed nine years ago after his doctor recognised the signs, when he visited her for something entirely different.
Thanks to his GP, Robert's illness was identified early, and now he is warning anyone else experiencing heartburn, indigestion or trouble swallowing to get their symptoms checked out.
More top news
Clear weather develops overnight into Monday. Cold days and frosty nights. Mainly dry inland - but a wintry risk continuing in the east
Icy first thing and windy, with wintry showers lingering further south, especially at the coast. Brighter elsehwere
Emma brings you Saturday's forecast