The North East of England has the world's highest rates of cancer of the oesophagus and stomach, according to Public Health England, partly due to our high levels of obesity.
However, nine out of ten of us would not recognise the symptoms.
A new TV advert showing in the North East and North Cumbria will raise awareness of what to look for.
Lucy Taylor reports.
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Many areas dry over the next few days with variable cloud and cooler airflow
A dry day with bright or sunny spells. Rain comes through overnight into Sunday morning, before drier yet fresher weather develops
A look ahead at the forecast for the Tyne Tees region.