The North East of England has the world's highest rates of cancer of the oesophagus and stomach, according to Public Health England, partly due to our high levels of obesity.
However, nine out of ten of us would not recognise the symptoms.
A new TV advert showing in the North East and North Cumbria will raise awareness of what to look for.
Lucy Taylor reports.
More top news
Geordie stars to open new music therapy centre in Newcastle
A head teacher has apologised for a “failure” which saw a child left behind on a school trip to London.
A look ahead at the forecast for the Tyne Tees region.