The North East of England has the world's highest rates of cancer of the oesophagus and stomach, according to Public Health England, partly due to our high levels of obesity.
However, nine out of ten of us would not recognise the symptoms.
A new TV advert showing in the North East and North Cumbria will raise awareness of what to look for.
Lucy Taylor reports.
More top news
Emma brings you Sunday night's forecast
Alfie suffered a fracture to his left frontal sinus area and the hammer caused a depression in the bone.
Supermarket chain issue recall of certain packets of Ready to Eat Peppered Beef Slices after testing identified 'low levels of Listeria'.