The North East of England has the world's highest rates of cancer of the oesophagus and stomach, according to Public Health England, partly due to our high levels of obesity.
However, nine out of ten of us would not recognise the symptoms.
A new TV advert showing in the North East and North Cumbria will raise awareness of what to look for.
Lucy Taylor reports.
More top news
Middlesbrough kept their unbeaten re-entry into the Premier League going drawing 0-0 at West Brom.
He has agreed a two-year contract at St. James' Park and becomes the tenth new face in the Magpies' first team squad this summer.
On the back of three consecutive Championship wins, the Magpies sit fourth, poised to move into the automatic promotion places.