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North East "worst region" for oesophageal cancer

A new TV advert from the Be Clear on Cancer campaign aims to highlight the symptoms of oesophageal and stomach cancers, which affect 750 people in the North East of England each year. The region has the highest rate of the diseases in the country.

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North East "worst in the world" for cancer of the oesophagus

The North East of England has the world's highest rates of cancer of the oesophagus and stomach, according to Public Health England, partly due to our high levels of obesity.

However, nine out of ten of us would not recognise the symptoms.

A new TV advert showing in the North East and North Cumbria will raise awareness of what to look for.

Lucy Taylor reports.

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