The North East of England has the world's highest rates of cancer of the oesophagus and stomach, according to Public Health England, partly due to our high levels of obesity.
However, nine out of ten of us would not recognise the symptoms.
A new TV advert showing in the North East and North Cumbria will raise awareness of what to look for.
Lucy Taylor reports.
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Italian vodka, suspicious sediment and antifreeze sold as spirits are among the potential danger signs for shoppers stocking up on alcohol.
A North East photographer came into the studio earlier to talk about being shortlisted for a prestigious award.
A look ahead over the festive period.