- Tyne Tees
A new North East smoking campaign has revealed that one in two long-term smokers will die early - as young as in their 40s.
The "Don't be the 1" campaign, from Fresh Smokefree North East, is urging the region's 460,000 smokers to quit and live longer for their loved ones. The organisation has released a new TV advert to highlight the health risks.
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