North East smoking campaign highlights risks

Eight out of ten North East smokers wish they had never started Credit: Jonathan Brady/PA Wire/Press Association Images

A new North East smoking campaign has revealed that one in two long-term smokers will die early - as young as in their 40s.

The "Don't be the 1" campaign, from Fresh Smokefree North East, is urging the region's 460,000 smokers to quit and live longer for their loved ones. The organisation has released a new TV advert to highlight the health risks.

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80% wish they'd never started smoking

A new North East smoking campaign has revealed that one in two long-term smokers will die early - as young as in their 40s.