Toys campaign wins backing

Morrisons supermarket has announced that it will change the way it displays children's toys, to remove gender stereotyping.

The decision has been welcomed by Newcastle MP Chi Onwurah, who has supported the 'Let Toys Be Toys' campaign.

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Morrisons statement on toys

" Morrisons has updated the signage in many of our stores and removed the reference to "boys" and "girls" toys. We are aware that the old signage remains in some stores and are working to address this.

"Our new signage retains colour coding based on our experience that this helps customers to navigate the aisle and quickly find the toys they are looking for. We are listening carefully to the views of all of our customers and the Let Toys be Toys campaign.

– Morrisons spokeswoman

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