The Newcastle United Supporters Group, which says the club is selling the lease for land near the stadium, insists it wants to speak to any developers. A spokesman, Michael Martin, believes losing the plot, near the gallowgate end of the stadium, could restrict future expansion of the ground.
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The trophy started at Hadrian's Wall before passing through Hexham and Newcastle on its way to Alnwick.
Andrew Pullan's canoe capsized and he was pulled under the water near Barnard Castle in October 2013.
298 people were killed in the atrocity including Newcastle United fans Liam Sweeney & John Alder.