A member of the public has been in touch with ITV News Tyne Tees to say he saw a supermarket advert, which was reportedly projected onto the Angel of the North in Gateshead on Friday evening, amid speculation that the image released by the supermarket could have been faked.
Ian Tate took the photograph below (on a time-lapse). The supermarket, Morrisons, has also insisted the projection did happen, and the images are genuine.
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The company says declining use and the growth of digital services means there is less need for branches