How one pint of your blood could save three lives

A quarter of us will need a blood transfusion at some point in our lives, but only 4% of us regularly gives blood.

As part of the NHS Blood and Transplant Service's annual call for more blood donors, ITV News was invited in to the blood processing plant in Newcastle, to find out what happens to your pint of blood after you donate.

The plant filters and processes donations from as far afield as Cumbria and Yorkshire as well as the North East. Lucy Taylor's report contains pictures of blood from the start.