Fire crews are at the scene of a large fire on land near the Metro Radio Arena, close to the centre of Newcastle.
Details of what caught alight are presently unclear, but thick black smoke could be seen from miles away.
One eyewitness said flames had spread to surrounding trees and vegetation.
More top news
'Newcastle United ended their FA Cup hoodoo with a well-deserved win at St James' Park'
The company was unhappy after the council approved a bigger cinema complex than originally planned
The redevelopment is being planned by York Museums Trust as part of the city’s ambition to transform the Castle Gateway