A minute's silence was impeccably observed at St James' Park as Newcastle United paid tribute to Liam Sweeney and John Alder.
The families of both men were invited onto the pitch to lay wreaths alongside former Sunderland goalkeeper Jimmy Montgomery and both team captains.
Fans from both sides had banners in tribute to the supporters and on 17 minutes the ground erupted into spontaneous applause as a symbolic gesture to mark the fact that they were on board flight MH17
Sunderland fans have set up a fundraising page on behalf of two fans of rival team Newcastle United who died in the MH17 plane crash.
Here are the 10 Britons who died on Malaysia Airlines flight MH17.
Two Newcastle fans travelling to watch the team play in a pre-season tour of New Zealand were on board flight MH17 which crashed in Ukraine.