In the borough of Scarborough and Whitby alone, tourism is estimated to bring in £470 million each year.
Former athletes Jonathan Edwards and Brendan Foster have been chosen to carry the Queen's Baton through Newcastle and Gateshead.
There has been joy and agony for families fighting for three men from the region to be freed from prison in India.
Nearly 50,000 people are expected to fly out of Newcastle Airport over the Easter weekend, which is nearly five percent higher than in 2013.
A volunteer is swapping one football-loving city for another 6000 miles away, just in time for the 2014 World Cup.
Michael Gardner normally coaches children in Newcastle, but he is flying out to Brazil this week to work with children in the poorest neighbourhoods of Curitiba, the largest city in the south of the country.
Charities that help victims of honour-based violence and Forced Marriage say demand on their services has never been higher. Watch the second of Kenny Toal's special reports here.
Principal of Middlesbrough College Zoe Lewis says that, while the College doesn't have a problem with honour-violence, it's important to her that her staff and students know how to spot it and deal with it.
Middlesbrough College has teamed up with the Halo Project to educate staff and students in ways to spot honour-based violence and help victims of forced marriage.
The College says it doesn't have a specific problem. But it acknowledges its students are from a diverse range of communities.
Its Principal Zoe Lewis says that enabling staff and students to know how to deal with the problem means they can help those in trouble at an early stage.
There are claims that honour-based violence in communities across the North East goes unreported because people are frightened of being branded racist.
An investigation by ITV Tyne Tees has revealed that those involved in helping victims of forced marriage and honour-based violence believe the scale of the problem is growing.
Claire Phillipson from Wearside Women in Need says that while the number of people approaching her for help is alarming, what is more worrying is the number who are not.
Organisations set-up to help victims of forced marriage and honour-based violence say the problem is worse than people think.
The Halo Project was set up to help people in the Tees Valley just over a year ago and in that time has helped more than 100 victims.
Chief executive Yasmin Khan says that this is just the tip of the iceberg.