Thai creator of 'Red Bull' dies

Chaleo Yoovidhya, who rose from poverty to become one of the world's richest men thanks to astute marketing of the 'Red Bull' energy drink, has died in his native Thailand. Chaleo was ranked 205th on the Forbes list of the world's wealthiest people, with a fortune it put at £2.7 billion.

Chaleo made an energy drink called Krathing Daeng, or Red Bull in English
Chaleo made an energy drink called Krathing Daeng, or 'Red Bull' in English Credit: Reuters

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'Red Bull' drink billionaire dies

Chaleo Yoovidhya, who rose from poverty to become one of the world's richest men has died in Thailand.