"I am very pleased and called for this four years ago. It certainly seems that this is the last chance saloon.The industry has had the opportunity to bring in a voluntary agreement but they failed.
The question now is if it should be higher than 40p? There are studies which suggest that 3000 lives could be saved a year if the price went up to 50p instead of 40p but this is going in the right direction.
The government has outlined its plans to introduce minimum prices for alcohol. Will the strategy actually stop people drinking too much?
The planned 40p minimum alcohol price will unleash an almighty, blazing clash between powerful retailers and government.
The politics behind the minimum price of alcohol plans raise questions over the Government's timing