– Keith Vaz, Chairman of the Home affairs Select Committee
"I am very pleased and called for this four years ago. It certainly seems that this is the last chance saloon.The industry has had the opportunity to bring in a voluntary agreement but they failed.
The question now is if it should be higher than 40p? There are studies which suggest that 3000 lives could be saved a year if the price went up to 50p instead of 40p but this is going in the right direction.
A minimum price per unit of alcohol will be introduced in England and Wales alongside plans to ban the sale of multi-buy discount deals, the Prime Minister has announced.