Minimum alcohol prices set

A minimum price per unit of alcohol will be introduced in England and Wales alongside plans to ban the sale of multi-buy discount deals, the Prime Minister has announced.

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Lidl says its alcohol has always been 'competitively priced'

A Lidl spokesperson has said:

As a responsible retailer, we have a dedicated compliance function to ensure that governmental guidelines are duly acted upon.

We always put our customers first and continue to respond to new health initiatives that will positively impact on our customers.

In that endeavour, we have also always stocked premium quality alcohol, therefore it has always been competitively priced.

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