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Minimum alcohol prices set

A minimum price per unit of alcohol will be introduced in England and Wales alongside plans to ban the sale of multi-buy discount deals, the Prime Minister has announced.

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Morrisons: Government intervention 'unprecedented'

In response to Government plans to bring in a minimum price for alcohol a Morrisons spokesperson said:

This is unprecedented intervention for the Government to set the retail price of a product which goes against basic rules of competitive markets.

If the Government thinks that price is a mechanism for addressing problem drinking, then from the 6th April it already has the power to raise duty or VAT that must be passed on to the consumer and the money going to the Exchequer.

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