Price rises are never welcome.
However Ministers are clear that the top priority is to protect the universal service on which people rely.
Indeed we have enshrined – in law – the six day a week, one price goes anywhere service and given Ofcom as the regulator the duty of protecting that service.
But this service comes at a cost, and its provider, Royal Mail, needs to be financially viable.
The most important thing is to secure the universal service, but price rises are only one part of the story, the successful modernisation of Royal Mail is also crucial.
The price of a first class stamp is to rise by 30 per cent to 60p.
There is a bigger picture to today's stamp price rises - creating a Royal Mail that is ripe for sell off.
So can you make a profit by selling stamps on after the price rise?