New tobacco display rules

From today, all large shops and supermarkets in England will have to cover up cigarettes and hide tobacco products from public view, under new rules. It is hoped it will protect children from tobacco promotion and help people quit smoking.

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Health Secretary: 'We want to help people quit smoking'

Health Secretary Andrew Lansley Credit: Reuters

Health Secretary Andrew Lansley said the new rules banning big retailers from promoting tobacco was part of a move to ensure "we no longer see smoking as a part of life".

"It's also about supporting smokers who want to give up," he told BBC Breakfast.

"There's more than a third of smokers who say they want to stop. Each year we have nearly 800,000 smokers who try to quit, 50% succeed.

"We want to continue to increase that proportion, help more people to stop."

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