Health Secretary Andrew Lansley dismissed the suggestion that smoking could become more attractive to young people if it is kept hidden and insisted the key issue was about "shifting the culture".
The culture is about moving to a place where tobacco and smoking isn't part of normal life: people don't encounter it normally, they don't see it in their big supermarkets, they don't see people smoking in public places, they don't see tobacco vending machines.
We are going to continue to try to act against smoking for the simple reason that most smokers want to quit and it is the biggest avoidable cause of early mortality.
More top news
For an 11 year old Syrian boy named Saleh, courage comes in learning to ride his new bike again.
A misty and cloudy night should keep frost away for most of the UK, with some spells of rain overnight.
Hollywood actor Mickey Rourke made a return to the boxing ring today aged 62, defeating an opponent less than half his age.