Health Secretary Andrew Lansley dismissed the suggestion that smoking could become more attractive to young people if it is kept hidden and insisted the key issue was about "shifting the culture".
The culture is about moving to a place where tobacco and smoking isn't part of normal life: people don't encounter it normally, they don't see it in their big supermarkets, they don't see people smoking in public places, they don't see tobacco vending machines.
We are going to continue to try to act against smoking for the simple reason that most smokers want to quit and it is the biggest avoidable cause of early mortality.
More top news
Scientists have discovered the world's deepest fish with wing-like fins and an eel-like tail during research in the depths of the Pacific.
The tranquil district of Hart has been crowned as the place with the best quality of life in the UK for the fourth year in a row.
Britain's immigration system is in 'critical condition' according to the chair of the Home Affairs Select Committee.