The British Heart Foundation's director of policy and communications, Betty McBride, said: "Tobacco advertising is rightly banned in the UK, yet current glitzy packaging clearly still advertises tobacco on the cigarette box.
"It's an absurd loophole the tobacco industry takes full advantage of to lure in new young smokers."
More top news
A cold and frosty night so a freezing start for those up bright and early.
A military helicopter assessing damage after a powerful earthquake in Mexico has crashed, killing 13 people.
Henry Bolton has been dismissed as leader of Ukip after party members backed a no confidence motion at an extraordinary general meeting.