The British Heart Foundation's director of policy and communications, Betty McBride, said: "Tobacco advertising is rightly banned in the UK, yet current glitzy packaging clearly still advertises tobacco on the cigarette box.
"It's an absurd loophole the tobacco industry takes full advantage of to lure in new young smokers."
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The Tory peer and former Marks & Spencer chief has been named as chairman of the 'In Campaign'.
Delicately worded memo by then press chief from 1985 is among cache of newly released documents from former PM's private files.
Cloud and showery rain may linger across the far northwest throughout Saturday.