– Jean King, Director of Tobacco control at Cancer Research UK,
It's vital that the UK closes one of the last remaining loopholes that portrays smoking as something glamorous and normal, rather than the lethal product it truly is. Ending the packet racket and putting all cigarettes in plain packs with large health warnings is crucial. No one wants to see children take up smoking, and while plain packs won't stop everyone from smoking, it will give millions of children one less reason to start.
The Government will pave the way for cigarette packets to be stripped of all branding, Health Secretary Andrew Lansley said.