– Betty McBride, The British Heart Foundation's Director of Policy and Communications
Tobacco advertising is rightly banned in the UK, yet current glitzy packaging clearly still advertises tobacco on the cigarette box. It's an absurd loophole the tobacco industry takes full advantage of to lure in new young smokers. We must close if we really want to protect younger generations from taking up this fatal habit."
The Government will pave the way for cigarette packets to be stripped of all branding, Health Secretary Andrew Lansley said.