Deborah Arnott, chief executive of campaigning charity Action on Smoking and Health, said: "The consultation is just the first step, putting us in pole position to be the first European nation to put tobacco in plain, standardised packs.
"Now that cigarette advertising, promotion and sponsorship and tobacco displays have all been banned this is the obvious next step if the Government truly wants to make smoking history."
More top news
The number of children dying from cancer in the UK each year is falling, according to new figures from a major charity.
A mother who poked fun at a clothing company's portrayal of a woman getting out Christmas decorations has won thousands of supporters.
David Cameron will try to convince MPs that Britain should be striking so-called Islamic State targets in Syria on Thursday.