As the row rumbles on over whether tobacco should be sold without branding, a survey has found that more than half of people would be in favour of cigarette packs without any branding.
Among the critics of packaging proposals is Conservative MP Mark Field who warns it would create "a dangerous precedent for the future of commercial free speech" and encourage smuggling.
Anti-smoking group ASH has hit back:
The argument used by 'big tobacco' and its supporters that this would lead to an increase in smuggling is laughable.
It's already so easy to copy packaging that it's only through covert markings that enforcement officers can tell the difference between authentic and counterfeit cigarette packs.
We need to make smoking history for our children and getting rid of the glitzy packaging is the essential next step if we are to succeed.
More top news
With the government ordering tests on the Hotpoint in which the Grenfell Tower fire started, here's how you can check your fridge freezer.
The Duke of Edinburgh has cancelled an appearance at a London Zoo event as he continues to recover from an infection.
The court heard how two-year-old Jeremiah Regis-Ngaujah suffered more than 100 separate injuries, including an adult bite mark on his chest.