Advertising agency Young & Rubican have apologised for their advert and released the following statement:
While we don't believe it was ever the intention of the ad's creators to desecrate a war memorial, they behaved in a manner that is unacceptable to our company.
Furthermore it is against our policy to be involved in anything that is politically motivated. In addition, this spot was also offensive to the Olympics spirit.
Whatever it was the creators set out to highlight, what they produced is contrary to everything that we as a company stand for."
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Two other men missing on Scotland's hills this winter have yet to be found.
The decision was made after two Russian athletes failed drugs tests at the PyeongChang Games.
Sunday will be dry and largely sunny, although there will be some patchy cloud, mainly across eastern Scotland and eastern England.