Advertising agency Young & Rubican have apologised for their advert and released the following statement:
– Young & Rubicam advertising agency
While we don't believe it was ever the intention of the ad's creators to desecrate a war memorial, they behaved in a manner that is unacceptable to our company.
Furthermore it is against our policy to be involved in anything that is politically motivated. In addition, this spot was also offensive to the Olympics spirit.
Whatever it was the creators set out to highlight, what they produced is contrary to everything that we as a company stand for."