Young & Rubicam, the agency who made the controversial Argentinian television advert showing an Olympic hopeful training on a British war memorial in the Falklands, have apologised for the "pain" they have caused.
We are deeply regretful for the pain this ad has caused and apologise to the many who have been rightly disturbed by it, as have we."
The have also asked the Argentinian government to remove the advert from the airwaves, and have attempted to distance themselves from the creator by accusing them of behaving "in a manner that is unacceptable to our company."
More top news
Elise Christie's Winter Olympics ended in dramatic fashion as she crashed out of the women's 1000m before being disqualified.
Bloating is a sign of ovarian cancer, but a poll has found that some women would be more likely to change their diet than visit their GP.
Jeremy Corbyn met Jan Sarkocy in the 1980's leading a number of questions being asked about the Labour Leader in recent days.