Young & Rubicam, the agency who made the controversial Argentinian television advert showing an Olympic hopeful training on a British war memorial in the Falklands, have apologised for the "pain" they have caused.
We are deeply regretful for the pain this ad has caused and apologise to the many who have been rightly disturbed by it, as have we."
The have also asked the Argentinian government to remove the advert from the airwaves, and have attempted to distance themselves from the creator by accusing them of behaving "in a manner that is unacceptable to our company."
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