Sir Martin Sorrell, the British chief executive of communications giant WPP, the company who owns advertising agency Young & Rubicam, has called the Olympic advert released by the Argentinian government "totally unacceptable."
He told the Daily Telegraph:
The ad is totally, and I mean totally, unacceptable. The agency has formally apologised for any offence or pain caused. We are appalled and embarrassed by it.
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The announcement is part of a £500 million cost-cutting drive which will take place over three years.