The unit of alcohol is a measurement created to be a useful tool to help ordinary drinkers gauge their alcohol intake and avoid levels of drinking that are risky to their health.
Although the Government's recommended drinking guidelines are based on medical recommendations, we need to make sure they are an easy-to-understand way of watching what you drink that's practical for people to apply to their everyday lives.
– Eric Appleby, chief executive of the charity Alcohol Concern
As alcoholic drinks have started to vary in strength we use 'units' to measure alcohol intake but it can be very difficult for people to understand what this means in practical terms.
Although the findings of this study will be valuable for the Department of Health working group currently reviewing the drinking recommendations, the focus of the guidelines must be to gain the maximum acceptance by the drinking public, and to offer a realistic way of reducing the risks associated with drinking.