ASA welcomes recommendations by parenting groups

The work that regulators, including the ASA, continue to undertake in responding positively to the recommendations in the Bailey review (Letting Children Be Children) has been welcomed by government as well as family and parenting groups. ParentPort is a valued resource amongst parents but raising awareness is an ongoing process. We'd be delighted if CIM and its members would like to support ParentPort with their expertise and resources.

– Advertising Standards Authority

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Parents' fears over child ads

Nine in 10 parents are concerned about the commercialisation and sexualisation of childhood, and think there are problems with the way some companies advertise to children, according to a poll for the Chartered Institute of Marketing.