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Parents' fears over child ads

Nine in 10 parents are concerned about the commercialisation and sexualisation of childhood, and think there are problems with the way some companies advertise to children, according to a poll for the Chartered Institute of Marketing.

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Key findings of survey: Parents fears over sexualisation of children

  • Nine in 10 parents (90%) think there are problems with the way some companies advertise to children.
  • 85% are unaware of the dedicated complaints and advice website ParentPort.
  • Parents remain concerned about sexually explicit outdoor advertising and inappropriate products for children.

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