Danish striker could face UEFA action after flashing sponsored underwear

Denmark striker Nicklas Bendtner could be facing UEFA action over ambush marketing after revealing a pair of bookmaker-branded underpants when he scored in today's 3-2 defeat to Portugal at Euro 2012.

Denmark striker Nicklas Bendtner shows off his 'Paddy Power' underwear. Credit: PA Wire

Bendtner, who got both goals as Denmark came from 2-0 down to level the match before conceding a late winner, revealed branding from Irish bookmaker Paddy Power during celebrations of the equaliser.

For more on this story visit ITV Sport's Euro 2012 site.