Diamond Jubilee celebrations boost for retail

Strong sales of party food and clothes ahead of the Diamond Jubilee celebrations helped beleaguered retailers keep their heads above water in June.

Diamond Jubilee
Official Diamond Jubilee merchandise on sale last month Credit: John Walton/EMPICS Sport

Like-for-like sales rose 1.4% over the month, the British Retail Consortium (BRC) said, after the Jubilee sparked the strongest week for grocery sales since Easter and a rare blast of sun drove sales of summer clothes.

But the rest of the month proved "challenging" as the wettest June on record kept shoppers at home and dampened demand for barbecues and gardening items, while even home improvement failed to gain a boost.

Despite inflation, like-for-like sales over the first half of 2012 grew just 0.8% on the previous year, highlighting the strain on the sector amid the squeeze in people's incomes.

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Diamond Jubilee retail boost

Strong sales of party food and clothes ahead of the Diamond Jubilee celebrations helped beleaguered retailers keep their heads above water in June.