Jubilee responsible for sales lift but upturn was short-lived

  • The Jubilee celebrations boosted sales of alcohol, crisps, cakes and dips, while the warm weather in the run-up to the event stimulated sales of summer fashion, such as shorts, dresses and sandals.
  • But the boost proved short-lived and the fortunes of the high street reversed amid grim weather in the wake of Jubilee.
  • Women's clothing saw sales decline as shoppers cut back on non-essential spending although some were prompted to buy knitwear.
  • Outdoor furniture and gardening equipment was also hit, with retailers being forced to put on discounts to drum up sales.
  • However, department stores benefited as footfall numbers were boosted by the rain, reporting strong sales of children's clothes.


Diamond Jubilee retail boost

Strong sales of party food and clothes ahead of the Diamond Jubilee celebrations helped beleaguered retailers keep their heads above water in June.