– BRC director general Stephen Robertson
It was the bunting boost. June was saved by the feel-good lift of the Jubilee, showing how crucial these temporary factors are in our difficult trading conditions.
Sadly the soggy celebrations over the Jubilee weekend itself, which heralded the start of the wettest June on record, were followed by far weaker business for the rest of the month."
Strong sales of party food and clothes ahead of the Diamond Jubilee celebrations helped beleaguered retailers keep their heads above water in June.