It was the bunting boost. June was saved by the feel-good lift of the Jubilee, showing how crucial these temporary factors are in our difficult trading conditions.
Sadly the soggy celebrations over the Jubilee weekend itself, which heralded the start of the wettest June on record, were followed by far weaker business for the rest of the month."
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Shadow business secretary Rebecca Long-Bailey has called for "immediate" relief to prevent thousands of companies going out of business.
A spokesperson criticised the behaviour of a "small number" of fans at the game between Birmingham City and the Wolverhampton Wanderers.
Those taking part in the bizarre trend say the combination of fruit juices and hot water makes for a uniquely liberating experience.