Lord Coe: Games sponsors 'must be protected'
Global brands are pouring million of pounds into the Olympics which means there are tight controls to protect the sponsors. Speaking to BBC Radio 4's Today programme, Chair of 2012, Lord Coe, said it was right to choose which names are allowed to appear inside the Olympic Park.
BBC's @evanhd: "Can I wear a Pepsi T-shirt to the Olympics?" Lord Coe: "No" - @bbcr4today #London2012
From @BBCNews on Twitter:Lord Coe: "You can probably go to the Games wearing Nike trainers" - @bbcr4today #London2012
From @BBCNews on Twitter:For details are what you are allowed to take to the Olympic Park look at our spectators' guide to visiting the Olympic venues.
Stars carry Olympic Torch around the capital
In a star-studded day for the Olympic Torch, the flame was carried by the captain of the Starship Enterprise and sport personalities alike.
Olympic Torch to make guest appearance on Eastenders
The cast and crew of EastEnders are carrying out the final touches for tonight's Olympic Torch episode.
Breathtaking view of the Torch held high on London Eye
The Olympic Torch soared to new heights when it was taken to the top of the London Eye.