'Chugger' secrets exposed by undercover investigation
The Sunday Telegraph's investigation into Tag Campaigns and the wider 'chugging' industry found the following;
- Apparent breaches of the self-regulatory code of conduct, including the intimidation of members of the public.
- A failure to disclose to donors — in contravention of charity law — that the Marie Curie campaign was costing the charity £367,000.
- Chuggers were texting in donations for each other from their own phones in order to hit “sign-up” targets because they felt under pressure to perform.
- A separate failure by regulators to inform charities that they have in recent months become concerned at the behaviour of some of Tag’s chuggers.
- One in seven councils is calling for a national ban on chugging, which they say is damaging high street trade across the country.
- Tag’s two founders have paid themselves £2.5 million in dividends from its parent company since 2005.


