As we mark the start of PEGI as the single video game age rating system, we're delighted to use the opportunity to help parents to make informed decisions about which video games to choose for their family.
A key way we're doing this is through the relaunch of www.askaboutgames.com. We'd urge parents to use this really helpful tool to ensure that playing video games has the biggest positive impact on their children and family as a whole.
– Dr Jo Twist, chief executive of The Association of UK Interactive Entertainment
We very much believe that the sole adoption of PEGI will provide clear and consistent direction on age ratings for parents and will be a vital tool in helping them to understand the types of games that their children should be playing.