The British Olympic Association called on the International Olympic Committee (IOC) today to completely revamp its ticketing policy for future Games.
London 2012 has become the latest Olympics to be plagued by empty seats in sold-out events, leading to criticism of the Games organisers.
They blame the empty seats on their obligation, under IOC rules, to reserve blocks of seating for Olympic athletes and officials without any indication as to whether they will turn up to claim them.
The BOA has yet to raise the issue with the IOC but is planning to do at its post-Olympics debriefing.
A new Twitter account from the viewpoint of an empty seat in a spoof reaction to the furore over empty stands at Olympic venues
There is pressure to reform the Olympics, to end the scandal of empty seats.
LOCOG says it is pressing national Olympic committees to return tickets that they are not likely to use and selling them to the public.