After days of attacks over the seating allocations, London Olympics chairman Lord Coe has tweeted this picture with the caption: "11.30 in the morning - packed crowds at the Hockey"
More top news
Very windy with gales possible
Strong performance from world number 100 meant Great Britain very nearly dominated day one of the competition.
As a promotion Black Friday is flawed. While it whips up demand and redistributes it the event doesn't obviously generate additional sales.